Margaret McNab sees an inextricable link between authenticity and a company’s ability to grow. Authenticity is about staying true to who you are and what you do. It’s about making values-based decisions and communicating them effectively. For growing companies, authenticity is key to earning/keeping customers and recruiting/retaining talent. Join Margaret as she shares how to put your values to work and grow authentically.
Margaret is a freelance growth strategist whose expertise lies in PR/marketing and business development. An anthropologist by education, Margaret is driven to understand what moves and motivates people, and how best to reach them. For the past 15 years, Margaret has helped agencies, startups and nonprofits launch new ventures, recruit top talent, gain trust with their customers, expand into new markets, and reinvent themselves online.
NC IDEA’s Bring Your Lunch and Learn is an open summer series of talks for the entrepreneurial community of North Carolina. These events will be focusing on a different topic every Wednesday with speakers and experts from across the ecosystem. Stay tuned as NC IDEA announces weekly topics through August 15.
